ADAM AUGUSTYN
Art Director · UI/UX Director · Creative Director
Art Director, UI/UX Director, and game development leader with 20+ years of experience creating player experiences across live-service, console, PC, mobile, and connected products. I specialize in helping teams transform complex systems into intuitive, engaging experiences by combining creative vision, strategy, and hands-on collaboration.
Wargaming USA · UI/UX Director
Team: Multidisciplinary UX team of designers, artists, animators, and engineers
Lead player experience strategy for World of Tanks Modern Armor, partnering with studio leadership to shape product direction and guide cross-functional teams in simplifying complex live-service systems into intuitive player experiences. My work focuses on improving information hierarchy, reducing cognitive load, creating scalable design systems, and modernizing workflows that help both players and development teams succeed.
Game mode Screen
The challenge: Players had no reliable way to identify which game mode they had entered after leaving this screen, leading to confusion and a fragmented player experience. The existing horizontal navigation also broke down as event offerings changed, creating inconsistent layouts that were difficult for players to learn and expensive for the team to maintain.
The solution: I led a redesign centered on a scalable vertical navigation system that accommodated any number of game modes while aligning with UX standards established across our sister titles. We introduced distinctive iconography, color systems, and animated visual treatments to give every mode an immediately recognizable identity, while partnering with Live Operations to make key screen elements data-driven. The result was a more intuitive player experience, a unified navigation system, and a flexible framework that reduced implementation effort while allowing new events and modes to be deployed with minimal engineering overhead.