Team: Concept Artist, UX Designer, UI Artist, 3d Artists, 3d Animators, Technical Animator, VFX artist

Led art direction and game design for Wilson X Smart Football, a connected football app translating real-time throw data into gameplay, stats, and animation. The core challenge was designing a full football game that two friends could play just by playing catch — no field, no extra equipment — alongside a leaderboard system and the technical hurdle of translating raw sensor data from the football into Unity to drive engagement and present stats using meaningful real-time animation and effects. I wrote the core game design in partnership with the client, lead engineer, and executive producer, then directed art, animation, and UI/UX for the product, contributing hands-on work in art, rigging, and animation alongside the team.